Museum

Three Effie Poland Awards for the "Two Sides of the Wall" campaign

W holu głównym Muzeum POLIN stoją trzy statuetki nagród Effie 2024.
fot. Muzeum Historii Żydów Polskich

On Tuesday, 5 November, the 25th Effie Poland Awards gala was held in the Grand Theatre - Polish National Opera in Warsaw. Together with the Saatchi & Saatchi Poland agency and the Publicis Groupe Poland, we won three awards for the "Two Sides of the Wall" campaign. The campaign promoted our temporary exhibition titled "Around Us a Sea of Fire. The Fate of Civilians During the Warsaw Ghetto Uprising," organized for the 80th anniversary of the outbreak of the Uprising.

Our campaign was recognized in every category in which it had been entered:

  • Gold in the PR & Employer Branding category
  • Gold in the Smart Budget category
  • Bronze in the Entertainment category.

We also won second place in a tie in the 2024 Company Ranking.

The "Two Sides of the Wall" campaign has already received twelve awards, and we are listed for more awards in three other marketing competitions to be held in near future.

Effie Poland is the most important marketing award in Poland, commonly referred as the "Oscar in Marketing." To date, we have won it twice, as the only cultural institution in Poland. In 2019, we were granted three Effie Awards for the campaign "A Different Story, the Same Hate," also created in collaboration with Saatchi & Saatchi agency as part of the program "Estranged. March ’68 and Its Aftermath."